Relativity Announces Groundbreaking Multi-Year Strategic Partnership with 3C Media in China

Further Strengthens Studio’s Advantage in Key Market 

Relativity to Produce Local Chinese Language Television Shows and Films

(Beverly Hills, Calif. and Beijing, China) October 10, 2014 – Relativity Media (“Relativity”), a next-generation media company, announced today it has entered into a multi-year strategic partnership with 3C Media (“3C”), the leading format rights and content provider in China. The partnership includes 3C and Relativity jointly producing and developing up to four local language productions per year based on Relativity content, as well as a minimum of two local language remakes of Relativity films for theatrical release each year. 3C will also invest in and co-own films released in China through Relativity’s wholly-owned subsidiary SkyLand.

“This partnership is a significant next step in Relativity’s continued expansion into the Chinese market, and we are thrilled to bring a large number of local language productions both in film and television to the China market where there is an incredibly high demand for local content,” said Ryan Kavanaugh, CEO of Relativity “3C has produced some of the biggest hit shows in the market, drawing more than 300 million viewers. Their knowledge, access, and high-quality content will allow us to build on the resounding success of our films in China, and will strengthen the reach of our television division. There is no better partner than 3C.”

Xichen Liu, CEO and President of 3C, said: “We are thrilled to be partnering with Relativity Media, a recognized innovator and leader in international film and television, and we look forward to bringing our content to a bigger global audience through this partnership.”

Under the terms of the agreement, Relativity and 3C will co-own 50% of the films and TV programming created through the partnership.  Relativity will serve as worldwide distributor and sales agent for all of 3C’s content outside of China, including its films and television shows. The partnership will also develop television projects for distribution in the U.S. market.

Relativity will have the ability to create international versions of the content originally created through the agreement for Chinese audiences. 3C will have the ability to create Chinese versions of content that was originally created through the partnership for international audiences.

Kavanaugh continued, “Our strategy in China is to forge long-lasting partnerships with local market leaders who know the Chinese entertainment market best. The deep and meaningful relationships we have developed in China, beginning with our groundbreaking distribution partnership with SkyLand, give us a distinct advantage as we continue to drive growth in international markets.”