About Home Entertainment
David
Spiegelman    |
President, Domestic Television & Digital Distribution

David Spiegelman has served as President of Domestic Television and Digital Distribution for Relativity Media since 2010. He oversees the national distribution of Relativity’s titles as they are licensed and marketed to every major outlet in the US, progressing through digital, video on demand, electronic sell-through, Netflix, premium pay TV, free TV, broadcast and syndication platforms. At Relativity, he has designed and implemented innovative deals that create new sales opportunities, leveraging seasonal carve-outs and unique “sneak-peek” early windows, as well as guiding ground-breaking day-and-date platform releases and strategic third-party acquisitions for the company.

 

In a career that began in the William Morris Agency’s Training Program and has generated sales exceeding more than $2 billion, Spiegelman has in the past served as President of Domestic Television Distribution at The Weinstein Company and spent 17 years at New Line Cinema.  While there, Spiegelman was instrumental in creating the studio’s television department. Spiegelman’s sale of New Line’s Lord of the Rings franchise remains the largest-ever TV deal of its kind. His creation of the “multi-network shared window” concept, now a standard industry practice, resulted in other noteworthy feature-film sales for the company, including Wedding Crashers and the Austin Powers and Rush Hour franchises. Spiegelman’s distribution responsibilities at New Line also included supervision of the television marketing department, where his team pioneered the use of cross-promotional marketing campaigns for motion pictures when entering the television on demand (TVOD) marketplace.

 

Spiegelman graduated from the Roy H. Park School of Communications at Ithaca College in New York State.

 

Rachel
Cadden    |
Executive Vice President, Marketing

Rachel Cadden is Executive Vice President of Marketing at Relativity Media, overseeing research for theatrical releases as well as marketing and consumer strategies for home entertainment releases. She has worked on such successful films as Immortals, Act of Valor and Safe Haven. Cadden joined Relativity in 2010 when the company acquired Overture Films’ marketing and distribution assets.

Prior to the acquisition, Cadden was Senior Vice President of Marketing at Overture, where she worked on films including Law Abiding Citizen, The Men Who Stare at Goats, Sunshine Cleaning, The Visitor, Last Chance Harvey and Traitor.

Previously, Cadden worked for Sony Pictures Entertainment’s mobile entertainment group, creating content and implementing marketing initiatives for mobile platforms across the globe. Before that she headed up national promotions at Destination Films and worked at DreamWorks where she traveled the world presenting the studio’s initial slate of animated feature films, including The Prince of Egypt, Shrek and Antz.  After graduating from UCLA with a B.A. in sociology, Cadden began her career working for director Richard Donner at his Warner Bros.-based production company.


About Home Entertainment

Relativity Media Home Entertainment Group offers audiences access to Relativity titles across all major digital download, video-on-demand, and DVD/Blu-ray™ platforms. In addition to the studio’s theatrical films, the division also releases select titles from Relativity’s partner companies. Distributed through 20th Century Fox Home Entertainment, Relativity is the top-performing home video studio in the U.S., with a 20% year-over-year sales increase, and the industry’s highest box office-to-home video conversion rate. Relativity’s digital and domestic television divisions extend the reach of Relativity titles into the subscription video-on-demand, pay television, and free television marketplaces.